Photo by Shinichi Kimura-Real Design(c)
SWdesign | HOME

SATOSHI WADA
SWdesign co.,ltd. | CEO | TOKYO JAPAN
Balmuda Inc. | External Creative Design Advisor


EDUCATION
Royal College of Art ( RCA London UK) PEP 1989-1991
Musashino Art University (Tokyo Japan) BA-Science of Art 1984

WORKS FOR AUDI DESIGN(1998-2009)
Expert senior designer | Audi AG(creative manager) in Germany
1998-Senior designer | Audi AG in Germany
2003-Expert senior designer(creative manager) | Audi design in Germany
2008 Expert senior designer(creative manager) | VW & Audi DCC in LA
2009 Expert senior designer(creative manager) | Audi design in Germany

2001 Audi Show Car - Audi Avantissimo (IAA)
2003 Audi Show Car - Audi Pikes Peak Quattro (Detroit)
2004 Audi A6(Genf)
2005 Audi Q7(IAA)
2007 Audi A5(Genf)
2010 Audi A1(related project)
2010 Audi A7(related project)

2010 SWdesign co.,ltd establishment

Car design：
2014 SWdesign model-001 | Production | released (confidential by the contract)
2015 SWdesign model-002 | Showcar | released (confidential by the contract)
2016 SWdesign model-003 | Production | released (confidential by the contract)
2016 SWdesign model-004 | Production | released (confidential by the contract)
2021 SWdesign model-005 | Showcar EV| released (confidential by the contract)
2022 SWdesign model-006 | Production EV | released (confidential by the contract)
2023 SWdesign model-007 | Showcar EV | released (confidential by the contract)
2024 SWdesign model-008 | Production EV | released (confidential by the contract)
2024 SWdesign model-009 | Production EV | released (confidential by the contract)

Product design & direction:
2012 Nano Optonics Energy co.ltd. | Assistant Electronic Mobility “UNIMO” released
2012 ISSEY MIYAKE WATCH "W" released
2014 ISSEY MIYAKE WATCH "W mini" Silent released
2014 Outside Contract Design Director for BALMUDA inc.(JP)
2014 Design for JINS MEME(JP) | JIN | Japanese biggest eye-wear company”JINS”
2015 JAMCO co.,ltd. “LavatoryX” | Hamburg World Air Show 2015
2015 JAMCO co.,ltd. “GalleyX” | Hamburg World Air Show 2016
2016 ISSEY MIYAKE WATCH "W automatic" released
2016 JINS "Standard series"(32type 128 designs) | Design direct | released
2017 JAMCO co.,ltd. “SpaceX" | Business&First class Interior design | Hamburg World Air Show 2017
2020 ISSEY MIYAKE WATCH "U" released
2020 DUNLOP "VEURO 304" released
2022 ISSEY MIYAKE WATCH "W mini" new series-Monotone released
2023 ISSEY MIYAKE WATCH "W mini" new series-Ivory released

WORKS FOR NISSAN DESIGN(1984-1998)
Senior designer of Nissan design in Japan
1988 Production | The 1st generation “Nissan Cefiro”(Good design awards Japan)
1988 Nissan Show Car | “IF”(Tokyo)
1989 Production | The 1st generation “Nissan Presea”(Good design awards Japan)
1997 Production | Nissan Cefiro Wagon”(Good design awards Japan)
1997 Nissan “Hypermini”(electric concept -Tokyo) and production 2001
1997 Nissan “AL-X(hybrid concept - Tokyo)
and so on

Related DESIGN AWARDS
2020 DUNLOP "VEURO 304" | Supplies Grand Prix Gold medal
2018 BALMUDA "THE Gohan" iF Design Award | for External design Director
2018 BALMUDA "THE Pot" iF Design Award | for External design Director
2017 BALMUDA "THE Gohan" Red Design Award | for External design Director
2017 BALMUDA "THE Pot" Red Design Award | for External design Director
2017 BALMUDA “THE Gohan” Good Design Award in Japan | Best 100 | for External design Director
2017 BALMUDA “THE Pot” Good Design Award in Japan | for External design Director
2016 BALMUDA "THE Toaster" iF Design Award | for External design Director
2015 BALMUDA “THE Toaster” Good Design Award in Japan | Gold medal | for External design Director
2015 JINS MEME Good Design Award in Japan
2014 BALMUDA "Smart Heater" iF Design Award | for External design Director
2014 BALMUDA "Rain" Red Design Award | for External design Director
2014 BALMUDA “Green Fun Japan " Good Design Award in Japan | for External design Director
2014 BALMUDA “Smart Heater " Good Design Award in Japan | for External design Director
2010 Audi A5 2010 Design Award of Federal Republic of Germany
2008 Audi A5 Good Design Award in Japan
2008-9 Audi A5 Design&Automotive awards around world
2004 Audi A6 Gold award in the 1st world car of the year 2004

OTHER AWARDS
2014 Nikkei Business(JP) selected "100 Challengers to the Future in Japan"
2007 Newsweek(JP) selected respected 100 Japanese

LANGUAGES
Japanese(native), English, German

PUBLISHING
“How to create the future”(Shougakukan-publishing,JAPAN)